... and their implementation procedures. © MCB UP Limited 1997 Alliances Channel relations Communications technology Information systems Interorganizational information systems (IOS) are systems based on information technology that crosses organizational boundaries[ 2 ]. Johnston and Vitale[ 6...

... data to and from customer and provider. The perceived revenues and the level of investment needed are thus of interest at the macro and microeconomic level, both to capital investors and to industry. Information superhighway Information systems Information technology Marketing strategy New...