... of these dimensions, and the implications for enhancing value as a result of these interactions are discussed. The impact of information technology (IT) on acquiring and utilizing customer information in consumer markets, and the ways in which it may facilitate the influence of outside environments upon customer/firm...

... by adopting the role of guardian of the customer orientation, taking responsibility for defining the form and content of information that is an acceptable basis for organizational discourse. © MCB UP Limited 1997 Information technology Marketing Marketing information systems If recent...

... data to and from customer and provider. The perceived revenues and the level of investment needed are thus of interest at the macro and microeconomic level, both to capital investors and to industry. Information superhighway Information systems Information technology Marketing strategy New...

... electronics, robotics, flexible manufacturing systems, electronic networks, optical fibres, information content providers and information technology services. In the second phase transition, all these “carrier branches” are converging into a new information‐based infrastructure which will be capable...