... of these dimensions, and the implications for enhancing value as a result of these interactions are discussed. The impact of information technology (IT) on acquiring and utilizing customer information in consumer markets, and the ways in which it may facilitate the influence of outside environments upon customer/firm...

... management/tracking. Information technology Marketing Marketing information systems If recent assertions are to be believed, the pace of implementation of Information Technology (IT) within organizations would appear to be relentless and its scope pervasive, with extravagant claims made...

... recognition of the likely existence of differentiated market segments and thus the crafting of focused marketing strategies for different service packages. © MCB UP Limited 1996 Information superhighway Information systems Information technology Marketing strategy New technology...

... through to supercomputer networks ‐ all able to be interconnected using client‐server methodology) and is doubling in number every 53 days (Time, 1995). Communications technology Computers Information technology Internet Marketing Simply put, fiber to the home, school, and business...