...., 1992). Central government Export International marketing Marketing environment Saudi Arabia While a wide body of literature exists on the export practices of firms (review articles such as Aaby and Slater, 1989; Bilkey, 1978; Miesenbock, 1988), arguably, the majority of studies have...

... ; Stern and Reve, 1980). The objective of this article is to provide an increased understanding of the global channel process and to suggest that the often ignored natural channel should be considered by international marketing decision makers. A historical overview of channel structure thought...

...Gerard Doherty; Christine T. Ennew Discusses the relative merits of standardized and customized marketing strategies for organizations operating in international markets. Suggests that the suitability of either strategy is heavily dependent on market and environmental conditions. Reports...