... departments and associated organisations are discussed in relation to the way in which assistance might be more effectively provided for Saudi‐Arabian firms in order to address common obstacles to exporting. © MCB UP Limited 1998 Central government Export International marketing Marketing...

... their channel structure (Baker and Hawes, 1993). The influence of organizational strategy indicates just one channel influence which is derived from an organization′s management,while another is corporate culture. Channel Design Distribution channel International marketing It is important...

...Gerard Doherty; Christine T. Ennew Discusses the relative merits of standardized and customized marketing strategies for organizations operating in international markets. Suggests that the suitability of either strategy is heavily dependent on market and environmental conditions. Reports...