Keywords: Internet
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Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1999) 5 (3)
Published: 01 June 1999
... we design "me-too" business with little innovation and/or ability to adapt. There's no such thing as an "E-business" Edited by Simpson Poon, Murdoch University, Western Australia E-business Internet © MCB UP Limited 1999 --> ...
Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1999) 5 (1)
Published: 01 February 1999
...Simpson Poon Be the best in what you are doing and keep it that way Although Internet Commerce, from an operation perspective, aims at improved efficiency and cost savings, a firm must address the "real" needs of a customer. For example, a customer using a free e-mail service may not do so...
Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1999) 5 (1): 21–38.
Published: 01 February 1999
...David C. Gilbert; Jan Powell‐Perry; Sianandar Widijoso Offers a study of the current use of the Internet, as a marketing tool, by the hotel industry. Such a study is timely given that the growth rate of the World Wide Web (WWW or the “Web”) is estimated at about 50 per cent per month...
Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1996) 2 (1): 7–21.
Published: 01 March 1996
...Hugh Pattinson; Linden Brown By the year 2000 over 1 billion people will be connected to the electronic network commonly known as the Internet. In 1995, the Internet can easily be accessed by anyone who has a reasonably configured PC with Netscape Mosaic software and a modem. This network...

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