... we design "me-too" business with little innovation and/or ability to adapt. There's no such thing as an "E-business" Edited by Simpson Poon, Murdoch University, Western Australia E-business Internet © MCB UP Limited 1999 --> ...

...David C. Gilbert; Jan Powell‐Perry; Sianandar Widijoso Offers a study of the current use of the Internet, as a marketing tool, by the hotel industry. Such a study is timely given that the growth rate of the World Wide Web (WWW or the “Web”) is estimated at about 50 per cent per month...

... in its e-branding campaign. It is important to remember that Internet commerce is only one dimension to leverage for branding. Using an integrated approach to combine the media power of both the physical world and cyberspace is important. For some companies, heavy use of Internet-based e-branding...

...Hugh Pattinson; Linden Brown By the year 2000 over 1 billion people will be connected to the electronic network commonly known as the Internet. In 1995, the Internet can easily be accessed by anyone who has a reasonably configured PC with Netscape Mosaic software and a modem. This network...