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Keywords: Marketing research
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Journal Articles
Using focus groups as a consumer research tool
Available to Purchase
Journal of Marketing Practice: Applied Marketing Science (1999) 5 (4): 102–105.
Published: 01 August 1999
... for use by consumer and marketing researchers in truly identifying with customers today. © MCB UP Limited 1999 Marketing research Consumer marketing Qualitative techniques Focus groups Market research Some people would argue that two heads are better than one. Creation of ideas...
Journal Articles
Case study: Doing a market assessment for an unfamiliar product
Available to Purchase
Journal of Marketing Practice: Applied Marketing Science (1998) 4 (8): 221–230.
Published: 01 December 1998
... relating to: 1 Industry demand and growth. 2 Import and production levels. 3 Major providers. 4 Differences in customer needs and whether this varied according to region. © MCB UP Limited 1998 Case studies Market research Marketing research Questionnaires Target...
Journal Articles
The marketing activities of new golf developments in the UK and Ireland
Available to Purchase
Journal of Marketing Practice: Applied Marketing Science (1995) 1 (3): 53–67.
Published: 01 September 1995
... as many people play only occasionally owing to lack of suitable facilities (Burnside, 1990 ; OPCS, 1990). © MCB UP Limited 1995 Development Golf courses Marketing myopia Marketing research In the last 15 years there has been a huge rise in the demand for golf in the UK...
