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Keywords: Performance measurement
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Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1999) 5 (2): 56–73.
Published: 01 April 1999
... performance. © MCB UP Limited 1999 Empowerment Kaizen Manufacturing industry Performance measurement Service quality Services marketing Service performance measurement is the subject of eclectic interest. This has its expression in the public and private sector, being of relevance...
