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Keywords: Personal computers
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Journal Articles
The diffusion of quantitative methods into marketing management
Available to Purchase
Journal of Marketing Practice: Applied Marketing Science (1995) 1 (4): 13–31.
Published: 01 December 1995
... quantitative methods and practitioners typically find little use for the more sophisticated techniques. © MCB UP Limited 1995 Diffusion Europe Marketing Modelling Personal computers Students The application of quantitative techniques to business has long been a subject of contention...
