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Keywords: Qualitative techniques
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Journal Articles
Using focus groups as a consumer research tool
Available to Purchase
Journal of Marketing Practice: Applied Marketing Science (1999) 5 (4): 102–105.
Published: 01 August 1999
... for use by consumer and marketing researchers in truly identifying with customers today. © MCB UP Limited 1999 Marketing research Consumer marketing Qualitative techniques Focus groups Market research Some people would argue that two heads are better than one. Creation of ideas...
