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Journal Articles
Research note: marketing awareness in UK primary schools
Available to Purchase
Journal of Marketing Practice: Applied Marketing Science (1998) 4 (2): 57–63.
Published: 01 March 1998
...Chris Birch UK primary schools now operate in a competitive environment, with successful recruitment of children being critical to their ability to survive. A sample of primary schools from Staffordshire was questioned about marketing activity that took place within. It was found that whilst most...
