... for further inquiry. © MCB UP Limited 1998 Case studies Market research Marketing research Questionnaires Target marketing I was commissioned to undertake a market assessment study, with a small budget and for a product and market I knew little about. The nature of the project meant...

... models are used, they are depicted favourably. Concludes by discussing the relevance of these findings and areas of future research. Advertising Consumer marketing Market segmentation Older consumers Target marketing As the population of North America, Europe and Australia continues...