Keywords: Tourism
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Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1999) 5 (6-7-8): 200–212.
Published: 01 December 1999
... are also discussed. Being relatively experienced consumers in general, older people are also experienced customers of tourism and hospitality products in particular (Lago and Poffley, 1993). Given the heterogeneity of this group, knowing what goods and services older customers want may be difficult...

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