Performance evaluation of new product development from a company perspective

The importance of performance measurement is generally recognized in the literature and by industry. However, the adequacy of metrics applicable to different aspects of the organization does not appear to have been addressed. Provides fresh insight to fill some of the knowledge gaps in this area with particular focus on evaluating product development performance from a company perspective. Also presents insights gained from ten company‐based longitudinal case studies, which formed one essential part of a much larger research project with details of the other aspects of the project in Driva.