Reassessing the management of the global supply chain Available to Purchase

Focuses on specific elements of supply‐chain and partnering arrangements to assess the contribution of these to managing the supply chain and making it more responsive to the changing business environment. The initial sections of the paper articulate the key elements of supply chain management, risk management and relationship marketing. A model is then developed that displays the complementarity of these elements. Conclusions are drawn from three case studies in relation to certain key elements of the model, with suggestions for further development of the model in terms of conceptual and applied research.