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Concerned with the application of a product cost reduction technique known as Value Analysis (VA). Demonstrates that well established companies like Chubb are realizing the importance of VA to increasing their product focus and the benefits achievable through the use of this technique. Centres upon the application of VA: why the technique was seen as appropriate to the needs of Chubb and what comprises VA; the process of establishing the team within Chubb to undertake the VA exercise; the work carried out by the members of the team and their achievements. Gives an overview and lessons learned from the exercise.
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© MCB UP Limited
1993
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