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Explores the operations of US and Japanese electronics manufacturers in South‐East Asia from two perspectives. Uses views from a small number of company headquarters in North America and Japan to build two general strategies for commodity electronics manufacturing in the South‐East Asia region. The result of the US strategy would be to retain core technologies at the home base, while the stated Japanese strategy is to transfer technologies rapidly to offshore sites. Tests these disparate strategies against operational realities in a large study of the manufacturing technology level and R&D capability of electronics manufacturing sites in South‐East Asia. Site observations suggest that there is much commonality between the operational configurations and approaches.

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