An audit‐based approach to the analysis, redesign and continuing assessment of a new product introduction system

Outlines a new approach to new product introduction (NPI) process redesign based on a comprehensive audit of existing NPI systems. Part of the audit is based on good practices identified from the literature, which have been compiled into a simple database. Concentrates on this aspect of the audit. The wide range of good practices allows users to select from a range of options that might be appropriate to their needs. Describes the development of the audit into a continuous NPI assessment tool, and is also based on the good practices, forming a survey activity that must be carried out by team members at certain project phase reviews to provide continual feedback about the effects of process changes.