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Underlines the importance of quick response strategy in the textile‐apparel industry chain and presents some considerations concerning the organizational, management and technological conditions necessary for its achievement. Provides examples of the utilization of telecommunications in the textile‐apparel industry, and highlights what changes have been made and the advantages gained. Analyses the role played by information technology in the interaction between the actors in the chain. Examines the conditions and elements which make quick response possible in the chain. Concludes that quick response is a time‐based strategy which requires greater collaboration along the whole textile‐apparel chain.

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