...Kulwant S. Pawar; Sudi Sharifi States that the design process includes redesigning, which implies that customer requirements, their scrutiny of the design outcome and their experiences are integral to the frame of reference of the enterprise. Furthermore, the role of design function is redefined...

... from the fulfillment or manufacturing and logistic perspective). Meeting diverse customer requirements and achieving volume economy simultaneously can be best achieved by synchronizing these three perspectives. In fact, the mappings between PFA views manifest the cooperative effort among different...