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Keywords: Brazilian market
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Journal Articles
Fábio Lotti Oliva, Maria Cecília Sobral, Fernando Damasceno, Hélio Janny Teixeira, Celso Cláudio de Hildebrand e Grisi, Adalberto Américo Fischmann, Silvio Aparecido dos Santos
Journal of Manufacturing Technology Management (2014) 25 (6): 916–930.
Published: 01 July 2014
... framework on risk analysis and strategic analysis. Findings – In a Brazilian market context, new technologies need to make cars more competitive in cost/price terms. Magneti Marelli had an innovative and important role in the development and implementation of this technology. Thus, it achieved...
