Keywords: Customer commitment
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Journal Articles
Journal of Manufacturing Technology Management (2021) 32 (2): 290–312.
Published: 03 November 2020
... and customer, as well as relational engagement (Foss and Saebi, 2017). The present study further proposes that business model innovation promotes customer trust and customer commitment, in turn enhancing SME growth. We draw on a sample of 135 Chinese manufacturing SMEs, combining survey and archive data...

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