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Keywords: Customer development
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Journal Articles
Carla Beatriz da Luz Peralta, Márcia Elisa Echeveste, Fernando Henrique Lermen, Arthur Marcon, Guilherme Tortorella
Journal of Manufacturing Technology Management (2020) 31 (4): 725–747.
Published: 20 March 2020
... practices for customer value identification were categorized based on five main streams: (1) customer development, (2) customer value, (3) lean product, (4) lean start-up, and (5) lean innovation. These practices were organized into a framework that addresses value identification based on ideation, value...
