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Keywords: Customer integration
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Journal Articles
Journal of Manufacturing Technology Management (2026) 37 (2): 318–342.
Published: 17 September 2025
...Deyu Zhong; Ki-Hyun Um Purpose This study aimed to (1) examine AI capability’s effect on business model design, focusing on novelty and efficiency, (2) explore how customer integration moderates the relationship between AI capability and novelty and (3) assess how supplier integration moderates...
Journal Articles

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