Keywords: Customer value
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Journal Articles
Journal of Manufacturing Technology Management (2020) 31 (4): 725–747.
Published: 20 March 2020
...Carla Beatriz da Luz Peralta; Márcia Elisa Echeveste; Fernando Henrique Lermen; Arthur Marcon; Guilherme Tortorella Purpose Customer value is the key to successful innovation management. This task is considered complex and abstract. For this reason, several models have been proposed to that end...

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