Keywords: Forecasting models
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Evaluating AI demand forecasting models for manufacturing planning in the pharmaceutical sector using AHP and TOPSIS: evidence from literature and a Moroccan case study

Majda Boualam, Imane Ibn El Farouk, Bouchra Bouterfas
Journal: Journal of Manufacturing Technology Management
Journal of Manufacturing Technology Management 1–30.
https://doi.org/10.1108/JMTM-10-2025-0971
Published: 27 July 2026
...Majda Boualam; Imane Ibn El Farouk; Bouchra Bouterfas Purpose This study explores the role of digital technologies and artificial intelligence (AI) in enhancing demand forecasting in pharmaceutical supply chain and aim to identify the forecasting model that best supports accurate demand prediction...
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