... integrated product‐service offers. The selected case study is Nuovo Pignone S.p.a., a brand of the “GE Oil & Gas” company, that produce products and services for the oil and gas industry. Findings The case study research confirms most of the statement reported in the state of the art, i.e. the oil...

..., and profitability by increasing average unitary margins. Knowledge management Oil industry Gas industry Certain environmental forces, such as globalization, deregulation, and technological innovation, among others, create opportunities and threats to firms in different countries, and have...