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Keywords: Key account management
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Journal Articles
Journal of Manufacturing Technology Management (2026) 37 (1): 23–42.
Published: 15 August 2025
... contract manufacturers concurrently. To fill this gap, this study used the RBV to examine the alignment between supply chain management strategies (i.e. supplier development and supply chain visibility and flexibility) and key account management (KAM) in contract manufacturers; on the basis of the findings...
