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Keywords: MOA framework
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Journal Articles
Drivers of green supply chain integration and green product innovation: a motivation-opportunity-ability framework and a dynamic capabilities perspective
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Journal of Manufacturing Technology Management (2023) 34 (3): 476–495.
Published: 28 February 2023
...Hanna Lee Purpose This study provides an integrative model that facilitates green product innovation (GPI) by adopting dynamic capabilities theory and the motivation-opportunity-ability (MOA) framework. Drawing on dynamic capabilities theory, this study emphasizes green supply chain integration...
