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Keywords: Market greenness
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Journal Articles
Drivers of green supply chain integration and green product innovation: a motivation-opportunity-ability framework and a dynamic capabilities perspective
Available to Purchase
Journal of Manufacturing Technology Management (2023) 34 (3): 476–495.
Published: 28 February 2023
... Government support Market greenness MOA framework Emerging environmental issues, including pollution and the depletion of natural resources, have challenged manufacturers in particular because the manufacturing industry is considered one of the largest sources of pollution, generating pollutants...
