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Keywords: Market performance
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Journal Articles
Journal of Manufacturing Technology Management (2025) 36 (8): 1513–1534.
Published: 03 July 2025
... with market performance. Design/methodology/approach A theoretical model is developed and validated by surveying manufacturing firms implementing AM technology. For data analysis, structural equation modeling is used. Findings AM-enabled design flexibility and product quality lead to improved market...
Journal Articles
Journal of Manufacturing Technology Management (2025) 36 (6): 1242–1264.
Published: 22 April 2025
... is limited. Drawing on dynamic capability theory, this study investigates how social media strategy influences manufacturing and delivery flexibility, which leads to market performance as well as the moderating role of environmental dynamism. Design/methodology/approach This study uses data from 215...
Journal Articles
Paulo Roberto Tardio, Jones Luís Schaefer, Elpidio Oscar Benitez Nara, Marcelo Carneiro Gonçalves, Izamara Cristina Palheta Dias, Guilherme Brittes Benitez, Andreia de Castro e Silva
Journal of Manufacturing Technology Management (2023) 34 (8): 1404–1424.
Published: 03 October 2023
...) into the product development process (PDP) of manufacturing companies in southern Brazil, with the objective of improving market performance (MP). Design/methodology/approach A survey was conducted with 110 product development managers to evaluate the level of LM and I4.0 principles, PDP phases...
