... industry into the global market. The results identified four types of cross-disciplinary value creation strategies by Industry 4.0-driven technology and cultural content infusion: enhancing digital product display capabilities, integrating cultural content design and online marketing, creative brand...

...Prof. Thomas Lager and Prof. Jean-Philippe Rennard; David Walters Purpose – Operations management and marketing have played important roles in contributing towards an ongoing corporate objective of delivering enhanced customer satisfaction. Focusing on the concept of producibility, this paper...

...Esther P.Y. Tang; Richard C.M. Yam Argues that the dichtomy between greater product variety to meet market requirement and a smaller range to save costs has always led to controversy among top executives. Researchers of different disciplines have approached the study of product variety in great...