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Keywords: Marketing innovation
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Journal Articles
Leandro da Silva Nascimento, Rafaela Cabral Almeida Trizotto, Nathália Amarante Pufal, Guilherme Freitas Camboim, Paulo Antonio Zawislak
Journal of Manufacturing Technology Management (2025) 36 (2): 406–430.
Published: 23 October 2024
... results in product innovation, Operations Capability in process innovation, Management Capability in organizational/management innovation, and Transaction Capability in commercial/marketing innovation (Nascimento and Zawislak, 2023 ; Nascimento et al., 2024). Firms can achieve varying innovation...
