... 2019 Emerald Publishing Limited Licensed re-use rights only Competitive advantage Customer relations Marketing strategy While it is clear that digital technology transforms most retail sectors, there are a number of challenges that need to be understood by managers, such as rapid...

... practices in a Jordanian context. It provides further evidence that both market flexibility and NPF are significant in enhancing OP. Marketing strategy Manufacturing strategy In today’s severely competitive environment, the shortening of product life cycles and the need for successful new...

... protection. Therefore, the marketing strategies, product pricing strategies, relationship marketing strategies, organizational and management abilities, information abilities, R&D capabilities, manufacturing and distribution capabilities of corporations may have to be adjusted when the customers procure...

... factory Manufacturing strategy Manufacturing systems Marketing strategy Product oriented production One of the most difficult tasks in manufacturing management is responding to the variety of marketing requirements placed on a single plant. In response to these requirements, manufacturing...