...Yao Zhang; Shengbin Hao Purpose This study aims to examine the asymmetric effects of digital innovation eco-embeddedness (DIEE) on two types of service innovation—incremental service innovation (ISI) and radical service innovation (RSI)—in manufacturing firms, while exploring the moderating role...

... be considered. As digital innovation often radically changes the nature and structure of new products and services (Nambusan et al., 2017), it often entails radical innovation characteristics, i.e. producing fundamental changes in organizational or industry activities that represent clear...