...Birgit Andrine Apenes Solem; Marko Kohtamäki; Vinit Parida; Thomas Brekke Purpose The present study sets out to understand how a manufacturing company in the maritime industry utilized creative design principles and developed service design routines to advance digital servitization (i.e...

...Johanna Wallin; Vinit Parida; Ola Isaksson Purpose – Manufacturing companies are increasingly making efforts to combine products and services into integrated offerings. However, the companies’ success in such transformation is linked with the presence of structured routines and processes, which...