... research initiatives addressing the digital–physical coordination challenges encountered by a leading B2C company. Findings Effective coordination of digital–physical product development, firstly, involves standardization of process, output and skills to accommodate the stability needed for efficient...

...Rahul S. Mor; Arvind Bhardwaj; Sarbjit Singh; Anish Sachdeva Purpose The purpose of this paper is to identify the non-value-adding activities (NVAs) of core making process and to eliminate them through the standardization-of-work (SW) procedures in a manufacturing company. Design/methodology...

... reliability and reduced direct costs. The purpose of this paper is to describe the mechanism for the implementation of such a platform strategy via a design standardization initiative and discuss the technical challenges involved. The paper describes the case of the automotive powertrain assembly line...

... built into the products. The paper is intended to raise questions and initiate a discussion about new approaches in product development management, as existing methods are not suitable for current situations. © Emerald Group Publishing Limited 2004 Standardization Product development...