... and upstream supplier integration to improve supply chain responsiveness and efficiency. This study further clarifies the distinct and differentiated pathways through which upstream and downstream integration shape the effectiveness of AI. Design/methodology/approach To test our conceptual model, we...

...Deyu Zhong; Ki-Hyun Um Purpose This study aimed to (1) examine AI capability’s effect on business model design, focusing on novelty and efficiency, (2) explore how customer integration moderates the relationship between AI capability and novelty and (3) assess how supplier integration moderates...