Location factors affecting trip generation during megaevents

This paper investigates the spatial distribution of trips produced under normal conditions and during megaevents, more particularly on game days of the Confederations Cup in Rio de Janeiro in 2013. For this purpose, a logistic regression model was used, with employment or location factors represented by explanatory variables. The analysis was applied to two spatial dimensions, the first covering just the city of Rio de Janeiro and the second its entire metropolitan region. This enabled verifying the different behaviours of demand in relation to the spatial dimension and the trips on the game days in relation to normal weekdays. The production of everyday trips was explained more strongly by variables that represent the size of each macrozone. On the other hand, on match days, the income variable associated with the profile of the target public performed best.