Effect of on-street parking pricing on motorists’ mode choice

The aim of this study is to assess and predict the effects of on-street parking cost elasticity on the mode choice behaviour of motorists. The stated preference method was used for data collection in the central business district of Qazvin, Iran, and the mode choice behaviour of motorists was modelled through different pricing scenarios. Using a multinomial logit model, it can be concluded that the price value of the motorist's car, car ownership per household, hourly parking rate, maximum hourly parking rate that the users are willing to pay, trip purpose and the education level of the users are significant in users' mode choice utility due to pricing. The results have indicated that by increasing the parking hourly rate from 500 to 60 000 IRR (Iranian Rial), 74% of users will shift their modes from private cars. Shares of choosing a taxi or bus will increase 28 and 18%, respectively.