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As urbanisation intensifies worldwide, the associated increase in travel demand poses significant challenges to mitigate climate change. This study examines the implementation of travel demand management (TDM) strategies within the context of urban development, focusing on the case study of Seoul's green transport zone. Through a comprehensive analysis of transportation, environmental, health, spatial reorganisation and economic aspects, this research study demonstrates the effectiveness of TDM in reducing greenhouse gas emissions and promoting sustainable urban growth. The findings highlight the importance of integrating TDM measures into urban planning efforts to achieve resilient and environmental-friendly transportation systems.

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