... beliefs and mental models within the organisation by examining how these changes may impact the company's business model (BM). Aligned with the cognitive approach in business model innovation (BMI) research, this paper aims to develop a conceptual framework and propose a diagnostic tool to support...

...Philip Coombes Purpose Business model research has gained traction in recent years, but its development appears stalled due to ongoing debates and conceptual ambiguity. Drawing on a corpus of over 350 journal articles, this study presents a rigorous bibliometric analysis of the deployment...