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Keywords: Managerial reflection
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Journal Articles
How managerial reflection initiates demand-side business model innovation
Available to Purchase
Journal:
Journal of Business Models
Journal of Business Models 1–12.
Published: 18 June 2026
... managerial reflection. Design/methodology/approach The paper offers a conceptual analysis that draws on recent research in BMI and marketing. Findings The study proposes guidelines to support managerial reflection on the BM in use, focusing on key demand-side elements – customers, offerings...
