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... Failure Ethnography Anthropology Methodology Fieldwork Access Rapport Reciprocity Academic culture Theorizing Interpretation Research ethics Ethnography does not always go as planned. From the get-go, our research proposals may get rejected by research institutions, funding bodies...

... serve as a metaphor for how study objects change within an environment of change; how they can be viewed as “motion within motion” (Vigh). Originality/value Even though fields such as anthropology and organizational studies seem to rid themselves from their objects of study (culture and organization...

...Gillian Evans Purpose The purpose of this paper is to provide an anthropological viewpoint on the debate about the uses and abuses of the method of ethnography in the field of commercially‐motivated research. Design/methodology/approach The objective of the paper is to explore the method...