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Keywords: Netnography
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Journal Articles
(Re)Locating boundaries: a systematic review of online ethnography
Available to Purchase
Journal of Organizational Ethnography (2014) 3 (1): 59–79.
Published: 14 April 2014
... in “real world”. In contrast, Kozinets's definition of netnography as “research techniques to study the cultures and communities that are emerging through computer-mediated communications” (Kozinets, 2002, p. 62) only focusses on online interactions. Our study examines all forms of online ethnography...
