... --> Brands Corporate branding Workplace Employees In Chapter 5, the theme of resistance (hinted at by Smith and Buchanan‐Oliver) is explored in more detail. Cushen uses ethnographic data to analyse how a “brand essence” exercise – designed to encourage employees to act in line with the brand – had...

...Simon Down Purpose – The purpose of this paper is to argue that the production of past workplace and organizational ethnographies needs to be better understood in their historical context. Design/methodology/approach – A programme of research work on the history of workplace and organizational...