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Keywords: Income
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Journal Articles
Journal of Economic Exploitation and Inequality 1–19.
Published: 10 February 2026
... of their income or socio-economic status. The BOP theory, popularized by Prahalad in Prahalad (2008) , proposes that the world's poorest populations are not only recipients of aid, but they are also a potential untapped consumer market, which presents a unique opportunity for large multinational...
