... attribution to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Customer attractiveness Public procurement Supplier resource mobilization Emergent strategies When suppliers perceive a customer organization...

... of customer attractiveness on supplier resource mobilization efforts toward the public sector. Design/methodology/approach A qualitative approach was used, focusing on in-depth interviews with 23 informants from 3 critical and complex supplier markets. The data were processed using inductive coding...