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Outlines the context within which the need for valuations of leisure property is developing. Arguing that the profits method, usually adopted for the valuation of leisure assets, is little understood on a research‐based theoretical level, introduces the initial findings of research into practitioner understanding of the method, in particular the capitalization rates adopted. Also suggests that the time is right to critically re‐examine the methods used in practice and sets out suggested pre‐requisites for the development of a sustainable and defensible approach to the valuation of commercial leisure property.

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