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Purpose

– This paper aims to propose a direction for rejuvenating the declining Ipoh Old Town through a conservation-based approach.

Design/methodology/approach

– Recommendations for revitalisation are based on comparison between the local government's development proposals and historical study of revitalisation initiatives undertaken in neighbouring countries.

Findings

– The review has found that the revitalisation of Ipoh should be more towards servicing the needs of its residents than to gain from tourism development.

Practical implications

– Findings of the review have blurred the distinction between purist and ameliorist stances of conservation and suggest that the policy development should be a partnership of all stakeholders, vested with powers to implement.

Originality/value

– This paper provides an insight into urban regeneration for smaller, more local-dependent historic towns.

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