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Keywords: Actor-network theory
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Journal Articles
Journal of Place Management and Development (2015) 8 (3): 254–265.
Published: 12 October 2015
... in King Abdullah Economic City (KAEC) for two separate branding scenarios. It is further structured through the theoretical lens of actor-network theory (ANT) to take advantage of relational aspects that can lend insight on how a brand is created and enacted. Findings – Initial findings suggest...
