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Keywords: Affect
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Journal Articles
Constructing a typology of virtual city brand co-creation practices: an ecological approach
Available to Purchase
Journal of Place Management and Development (2019) 12 (2): 227–247.
Published: 15 January 2019
... on visual representations expressing the process in which brand co-creation unfolds in a network of different affective modalities. Findings Virtual representations emerge as expressive trans-locations that obtain communicative qualities in which practices are included and also in which practices...
